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商品編號： 9-912-019 出版日期： 2011/12/02 作者姓名： Edelman, Benjamin;Luca, Michael 商品類別： Other 商品規格： 7p 再版日期： 2012/03/28 地域： 產業： 個案年度： 2011 -
商品敘述：
After widely-publicized complaints of destructive guests and unreliable hosts, online apartment rental site Airbnb explores mechanisms to facilitate trust between guests and hosts. Flexible online reputation systems can collect and share information with ease, but Airbnb must decide which information guests and hosts should have to provide and how much flexibility each should have in selecting whom to do business with. A full-featured system could provide all the information users have been requesting, but would it be too complicated for routine use?
涵蓋領域：
Client relationship management software;Information systems;Software development and engineering;Stakeholder relations
相關資料：
Case Teaching Note, (5-912-021), 13p, by Benjamin Edelman, Michael Luca
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